Film Release Updates and Clashes in Bollywood: Merry Christmas with Katrina Kaif and Vijay Sethupathi Locked for January 12, 2024 Release instead to avoid clash.
Katrina Kaif and Vijay Sethupathi’s much-anticipated film ‘Merry Christmas’ has been rescheduled for release on January 12, 2024, after earlier postponements. It was originally expected to hit theatres around Christmas. Now the film is getting delayed to avoid clashes with other movie releases. A fresh poster was revealed, depicting Katrina and Vijay in intriguing roles to generate excitement among fans.
Radhika Apte, with a pivotal role in the movie, also took to Instagram to share the new poster and announce the revised release date. And she stated, “The wait is almost over! Merry Christmas is making your winter merrier on January 12, 2024.”
Initially, it was slated to release on December 8, 2023. And Merry Christmas was to clash with ‘Yodha,’ featuring Sidharth Malhotra, Disha Patani, and Raashi Khanna. However, the ‘Yodha’ release date shifted to March. Finally, the Merry Christmas team gave a collective statement. And, it stated that they are dedicated to delivering an exceptional cinematic experience. Hence, due to the packed schedule of December 2023, they decided to extend the film’s release to January 2024.
December’s cinematic landscape will witness the arrival of other major films, including Ranbir Kapoor’s ‘Animal’ and Vicky Kaushal’s ‘Sam Bahadur,’ potentially avoiding the clash that often impacts film performance at the box office. ‘Animal,’ directed by Sandeep Reddy Vanga, stars Anil Kapoor, Rashmika Mandanna, and Bobby Deol. Meanwhile, ‘Sam Bahadur,’ helmed by Meghna Gulzar, features Fatima Sana Shaikh and Sanya Malhotra, portraying a true-life story.
December releases
Also, in the week leading up to Christmas, Shah Rukh Khan’s much-awaited ‘Dunki,’ is set to hit theatres. Also, it encounters a clash with Prabhas’s ‘Salaar.’
Come January 12, ‘Merry Christmas’ will confront competition in cinemas with the pan-India release ‘Kalki 2898 AD,’ directed by Nag Ashwin, starring Prabhas, Deepika Padukone, Amitabh Bachchan, and Kamal Haasan. This clash sets the stage for an intense battle at the box office.
In the realm of cinema, the makers of big-budget films strategically avoid clashes to mitigate footfall division and financial risks. When two substantial projects clash, despite having everything to compete, the audience gets divided, impacting the outcome adversely. Festive seasons naturally attract audiences to theatres, especially when celebrations prompt gatherings of families and friends. However, significant clashes between big releases tend to dampen footfall during these times.
Recognizing this, film producers and directors are meticulously devising release date strategies to optimize their film’s potential performance. They aim to circumvent clashes that could potentially dilute the audience turnout, particularly during festive periods. This approach helps in maximizing the film’s reach and reception among audiences, ensuring a more focused and undivided viewership.
Absolutely! Sending our best wishes to the team of Merry Christmas for their revised release date. Also, hoping that this new schedule works wonders for the project, attracting audiences and contributing to its success. Wishing them all the luck and success with this exciting venture!
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Acknowledging that this change wouldn’t happen overnight. Kriti highlighted the gradual shift towards valuing talent and compelling scripts over established stars and famous names. Despite her debut alongside Tiger Shroff, who hails from a renowned film family. She stands firm on the importance of fair opportunities for all.
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