Pushpa 2 Sets New Digital Rights Record, Sold to Netflix for Rs 250 Crore
Pushpa 2: The Rule has shattered records in the digital streaming arena, with Netflix securing its digital rights for an unprecedented base price of Rs 250 crore, potentially reaching Rs 300 crore with the box office success, according to insider sources.
Unprecedented Deal
The staggering deal for Pushpa 2’s digital rights eclipses previous records by approximately Rs 100 crore, marking it as one of the most highly anticipated Pan-India films since blockbusters like Bahubali 2 and KGF 2. Industry insiders express confidence in igniting widespread excitement across platforms for the film’s content.
Variable Contract Terms
The contract for Pushpa 2’s digital rights includes variable terms tied to the film’s box office performance. Beginning with a base price of Rs 250 crore, the deal features additional incentives that could extend the agreement up to Rs 300 crore based on the film’s commercial success.
Surpassing Previous Records
Pushpa 2’s landmark digital rights deal surpasses the previous record held by SS Rajamouli’s RRR, which was sold for Rs 170 crore. This remarkable achievement underscores the immense anticipation surrounding Pushpa 2’s release.
Upcoming Release
Directed by Sukumar, Pushpa 2 is scheduled for release on August 15, 2024. The film’s makers have already teased audiences with a glimpse of Allu Arjun as Pushpa, with further promotional assets set to be unveiled in the coming months.
Box Office Expectations
Amidst the challenges posed by the COVID-19 pandemic, the first Pushpa film grossed Rs 125 crore in Hindi alone. With high hopes pinned on its sequel, industry insiders anticipate Pushpa 2 to rewrite box office records and captivate audiences worldwide.
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[…] Also Read: Pushpa 2 Sets New Digital Rights Record, Sold to Netflix for Rs 250 Crore […]
[…] Also Read: Pushpa 2 Sets New Digital Rights Record, Sold to Netflix for Rs 250 Crore […]