Filmmaker Devashish Makhija Opens Up About Financial Struggles after Joram failure
In a candid revelation, filmmaker Devashish Makhija shared the harsh reality of his financial struggles, highlighting the lack of monetary gains from his critically acclaimed movies, including the recent “Joram,” starring Manoj Bajpayee. Despite the accolades his films have received, Devashish Makhija disclosed that he is currently facing bankruptcy due to the absence of financial returns.
“I have not made money off any of my films. I struggle to pay rent. Because ‘Joram’ didn’t make any of its money back, I am bankrupt. I haven’t paid rent in the last five months. Main abhi landlord ke aage haath-pair jod raha hoon ke yaar mujhe ghar se mat nikalo (I’m begging my landlord to not evict me from my house). That is the price you have to pay if you want to prioritize your art,” Devashish Makhija expressed candidly.
Despite having a number of scripts ready, Devashish Makhija lamented that no producer is willing to invest in his projects. His directorial debut feature “Ajji” (2017), made on a budget of Rs 1 crore, struggled to recover its costs, earning only Rs 15 lakh at the box office. Subsequent films, “Bhonsle” (2018) and “Joram” (2023), both showcased at prestigious film festivals and featuring Manoj Bajpayee, also encountered financial setbacks.
Devashish Makhija, aged 40, admitted that he realized too late in his career the importance of balancing art and commerce in filmmaking. He expressed his current financial limitations, mentioning that he can’t even afford to buy a bicycle at this point. Despite the challenges, Devashish’s dedication to his craft remains unwavering as he navigates through the harsh realities of the film industry.
His failure serves as a crucial lesson for aspiring filmmakers and directors in Bollywood. It underscores the significance of catering to audience interests above all else. Regardless of the quality of your script or the accolades it may garner, if it doesn’t resonate with the audience, the film is likely to falter.
It’s essential to recognize the importance of understanding what appeals to the audience. Whether it’s a unique and unconventional script or a storyline that aligns with prevailing interests, filmmakers must tailor their approach accordingly. Investing in awareness campaigns can be beneficial for promoting niche or unconventional projects, but the primary focus should always be on crafting stories that capture the audience’s attention.
Even an award-winning film can face failure if it fails to engage the audience. Therefore, filmmakers must prioritize audience interests and preferences throughout the filmmaking process to maximize their chances of success in the competitive Bollywood industry.
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